Your brand promise is not a marketing slogan. It is the key factor which differentiates you from your competitors. Your brand promise is what brings customers to you, so it must be both competitive and measurable.
Blog Category: Customer
We all know that customers are the lifeblood of a business. But how well do you know your core customer? Is your company in alignment to deliver the needs, wants, demands and desires that are important to your primary source of income?