You’ve likely heard the phrase “culture eats strategy for breakfast.” It is a popular phrase, often thrown around without careful consideration. I’ve heard various interpretations of this phrase throughout the years, frequently from those lacking a clear company strategy.
The quote is often misunderstood and misused to overlook the importance of strategy. The reality is that culture and strategy are two sides of the same coin. Both are essential for achieving your vision.
So, what does the quote actually mean? No matter how well-designed your strategic plan is, it will ultimately fall flat and fail without an appropriate supporting company culture.
However, you cannot rely on culture on its own if you want to achieve your vision.
The Role of Culture
A great company culture is characterised by being healthy, strong, fun, disciplined, and people focused. It requires great leadership at all levels and top-tier talent (A-players) in every role. Culture is the engine that drives strategy into action. It provides the energy, motivation, and collaboration needed to turn plans into reality.
Culture is an enabler of your company strategy being achieved.
In my experience working with mid-market companies, I’ve seen countless business plans that overlook culture as a critical component. These companies often struggle to achieve their goals. Culture should always be part of your strategy and annual priorities if you want to achieve your vision.
Learn more about culture with Building An A-Player Culture.
The Power of Strategy
Strategy gives vision, a line of sight of where the company is going into future years for your employees. A successful strategy is clear, solid, simple, and differentiates you from competitors. It provides employees with a clear sense of direction, purpose, and how their work contributes to the bigger picture. Without a well-defined strategy, employees can feel lost and without direction.
Learn more about strategy with Radical Alignment to a Core Strategy.
The Perfect Blend
When culture and strategy align, they create a powerful force. Employees are inspired by a shared purpose, equipped with a clear roadmap, and supported by a positive work environment. This combination is the recipe for long-term growth and profitability.
Conversely, a misalignment between culture and strategy can be disastrous. A strong culture without a clear direction can lead to wasted effort. A brilliant strategy without the right people and culture to execute it will fail to deliver results.
Get In Touch
Contact Leigh today to discover how he can help you move your business forward. Let’s work together to create a strong company culture that drives your strategy and delivers extraordinary results.
